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IAU - UNEP CD Rom
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Sustainability
Communications – A Toolkit for Marketing and Advertising Courses.
IAU - UNEP CD Rom
IAU and the United Nations Environment Programme (UNEP) jointly
produced a CD-ROM on Sustainability
Communications – A Toolkit for
Marketing and Advertising Courses.
It provides resources on
Sustainability Communications for educators
training tomorrow’s marketing and communication professionals as well
as for marketing and advertising trainers in the corporate field. It is
a flexible, interactive tool which provides a synthesis of theoretical
and methodological knowledge illustrated by specific case studies. It
offers numerous pedagogical resources
– short presentations, campaign
analyses, exercises, web links, bibliographies and more than 300
downloadable documents – to encourage students and communication
experts to engage with sustainable development— one of the major issues
facing society today.
The CD-ROM aims to:
- Demonstrate and analyze the marketing and
communications potential of sustainable development in the framework of
corporate social and environmental responsibility;
- Allow the current and future marketing and
communication professionals to become fully aware of the key role they
could and should play by responding to new consumer demand for
sustainability through the promotion of sustainable products and
services;
- Provide the necessary tools to develop both
effective corporate communications strategies that build confidence in
greener brands and powerful marketing campaigns on sustainable goods.
The CD-ROM contains both English and French versions. It is
downloadable at:
http://www.unep.fr/scp/publications/details.asp?id=DTI/0886/PA
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